Free UK shipping over £75 & International £100

10% off your first order when you subscribe

Loren Miles

Name: Loren Miles

Occupation: Hair Stylist at BLEACH

Mission in life: Cliche, but to be happy, keep doing what I love and to see the world

Where is home to you? North London



Perks of the job: Meeting new people, everyone has their own story. Working with the others, we’re all close and it’s always a lot of fun

How would you describe your style? Most of the time I probably look like an art teacher. I work odd hours and tend to meet my friends out afterwards. So you’ll usually see me wearing my Mom Jeans or Dungarees and covered in colour.

Favourite hair trends for summer? Summer to me = festivals and holidays, I can’t wait! Braids, plaits, buns, messy ponytails and beach wave

Favourite go to hair style? For me it;’s the just out of bed look, usually because I’ve just got out of bed. I like my hair messy and it dries kind wavy naturally. I’ll sometimes all in a few faves and use some Bleach Swamp Spritz to make it look more ‘done’
Worst haircut on file? Ahh man. As a moody teenager I cut all my hair off into a short weird crop. I definitely shaved some of it as well, it wasn’t great.
Who were some of your hair influences growing up? Gwen Stefani, any of the cast from the TV show Tribe and Daryl Hannah in Splash
Best piece of hair advice? Really standard, but always use heat protector. People forget about it BECAUSE it doesn’t seem to give you any instant results. You get tons of damage from heat styling over time and if you’re trying to grow your hair long, then it is key!
Junk Food Weakness? CRISPS. Loads of crisps. Especially the rubbish ones.
Rainy Day Movie? Romeo & Juliet if I’m feeling soppy, or anything by Wes Anderson. Love him.
Where would we find you on a typical Friday night? At the salon, we work late! Eating food round Central or East, I eat out way too much!



Haruna Yakota

Name: Haruna Yokota
Occupation: Spoildy Crative Director/DJ/Model
Where is home to you: Los Angeles (born and raised in Tokyo!)


What do you think makes a good DJ? It’s best to know about as many music genres as possible and go to crazy fun parties as often as you can to feel all the good vibes. I wish I could go to all the parties in the world :))

How has your taste in music changed over time? I’m always inspired by the audience and what the crowd react to.


 favourite go-to outfit? Goth make up, wearing all black with my Yves Saint Laurent bag!

junk food weakness? In-n-Out always!

Where would we find you on a typical Friday night? Avalon Hollywood


favourite songs on your playlist right now?

Major Lazor & DJ Snake feat. mo – Lean On

A$AP Rocky feat. skrillex – wild for the night

oliver heldens – gecko

ultimate style icon? Mia moretti & margot


photography: photo by 217 @photoby217 | mua: megu @meguuuuchu


Rachel Mae Tyson

Name: Rachel Mae Tyson
Occupation: Stylist @ ASOS
Where is home to you? Worcestershire
Mission in Life: To be content in life and one day live somewhere where it’s hot everyday…. L.A?


How did you get in to what you are doing? I can’t remember a time when I wasn’t interested in fashion. When I started University I began freelancing and assisting on shoots whenever and wherever I could. From there, it slowly just became my job! My first real styling gig was for Selfridges personal shopping where I was literally thrown in the deep end working with fashion royalty like Sienna Miller and some mega celebs. I loved it!

What do you think makes a good stylist? It sounds like such a generic answer but the main thing is just having an eye for fashion. Putting pieces together that you wouldn’t think would work but do! There is nothing more exciting than seeing a new trend that no one is doing and thinking I’m going to try that!



How has your style changed over time? My style changes every week! I definitely dress more to fit my mood and I feel I express myself with  my clothes now. From living in London and working in Camden, I’m, not scared to wear pretty outrages pieces when I’m in the mood!

Perks of the job? Working with inspiring people everyday! Getting to see the new trends before they hit ASOS site is exciting.


How would you describe your style? At the moment my style is very 70s drive. I’ve always loved the old school Cali style. I love colours and pieces that stand out – you can normally spot me a mile away!

Do you plan every shoot/outfit in advance or just go with the flow?
What are most exciting trends for Summer 15? The summer is all about the 70s vibe for me. Big flares mixed with metallic, suede and sequins! Mega heels and bright colours.

Favourite go-to outfit? My bomber jacket, skinny jeans and a beanie
Ultimate style icon? Chloe Sevigny has been my style icon for life.
Junk food weakness? Chilli cheese fries 🙂
Where would we find you on a typical Friday night? At the pub with my mates drinking cider and black!










Stitch and Bitch…

We have found ourselves getting all industrious recently. And you know what? Craft doesn’t have to be BORING AS HELL.

And let’s face it, we’re all still broke from Christmas, so this is a perfect way to get some awesome new shit in your life. Here are a round up of some of our favourite craftings. Hopefully you feel inspired.