Sophie Hannah Richardson

Name: Sophie Hannah Richardson

Occupation: Digital Executive | Blogger | Stylist

Mission in Life: to become a mermaid and live in LA


Where is home to you? Essex is where I grew up, but now I am based in London

What do you do for a 9-5? I work as Digital Executive at a PR agency, overseeing social media and blogger outreach

How did you get into what you are doing? My first ever job was as a Creative Assistant, and from there I got into managing brands’ social media channels and then pretty much learnt on the job!

Perks of the job: Being able to work with lots of Bloggers from all over the world

Ragged priest pastel holographic 10

How would you describe your style? 90s, grunge and mermaidy. I love to accessorise and make a statement

What do you think makes a good blog? Clean layout, quality images and consistency between blog posts

Ultimate style icon? Mstr of Disguise. I love her hair and the edge she has to her style.

Favourite go-to outfit? Ripped black jeans, crop top, choker and sneaks. I like to keep comfy during the day.

Ragged Priest TIALS Bill and Mar7

Junk food weakness? Pulled pork burger with chips and mayo! I’d eat that all day everyday!

Rainy day movie? Pitch Perfect

Where would we find you on a typical Friday night? On my sofa, in my fluffy dressing gown with a TV show on in the background and me on my laptop blogging- quite sad isn’t it?!

Ragged Priest Fashion Pills Pastel Fluffy 10

Alie Layus


Name: Alie Layus

Occupation: DJ & Producer / Photographer / Model

Mission in Life: to continue growing, creating and learning for the rest of my life




Where is home to you? I grew up in Southern California, but right now I split my time between San Diego, Los Angeles and Las Vegas.

What do you do for a 9-5? I’ve never had a 9-5 in my life! I’m not good with too much structure or routine… an luckily, I’ve always been really great at finding ways to make money through the creative things that I enjoy doing.

How did you get into what you’re doing? I taught myself how to DJ about 5 years ago, and I just worked really hard to master the skill, did a lot of networking, and within a year of beginning I was able to support myself through DJing full time. Making music, modelling, taking photos and blogging all just naturally fell into place afterwards because of the brands and the people I was meeting through being a DJ.

Perks of the job: I have the best job ever, I get to play music for a living, work with fund brands and take photos of babes all day.



How would you describe your style? I grew up in Southern California and I think my style reflects that. Very casual – jeans, vintage t shirts, Vans, Doc Martins and messy beach hair.

Ultimate style icon? I love Drew Barrymore, Winona Ryder and Angelina Jolie in the 90s

Favourite go-to outfit? High Waisted denim shorts, Vans and a comfy vintage T Shirt



Junk food weakness? Any type of sour candy of chocolate & peanut butter

Rainy Day Movie? Eternal Sunshine of the Spotless Mind, Thelma & Louise, Coraline and anything with Tom Hardy in (ha ha).

Top 3 songs on your playlist right now? That’s a tough one for me, I’m constantly listening to so much new music across all different genres, so it is really difficult to narrow it down to just 3 songs! I always love the Weeknd and Drake’s new stuff of course! A bit random, but I have also been listening to a lot of country lately, I love Jason Aldean and Brantley Gilbert. I usually always listen to the Frank Sinatra channel on Sirius Radio late at night and on my way home from finishing a set.

Where would we find you on a typical Friday night? If I’m not DJing, then I’m probably at home cooking dinner and watching Netflix with a glass of wine, or I’m out to dinner with friends.





Ultimate Festival Line Up


You know what festivals are really about??? … the Mother F**king MUSIC. So, who would be in your ultimate festival line up? And we mean ULTIMATE… no rules, not even time.  Here are some of our favourite festival performances EVER, some past and present, but all of them would take center stage as part of our Ulitmate Festival Line Up.




From our Mum and Dad’s era, but cool nonetheless. One of Queens most memorable performances. Plus rocking out to Diana and Charles must of been pretty cool.







Everyone was cynical at this controversial headline, but if you weren’t turned around by that performance then seriously, WHERE IS YOUR SOULLLL? And how can someone who wears that many rhinestones not be a boss??






Jimi famously performed the closing set of Woodstock at 9AM, what a way to top it off!! We wish we had experienced the free love of  Woodstock at the best of times, but to see this performance would of been insane. We love a guy in fringing.







Gravity defying hats, surreal onstage chat, a gazillion outfit changes and a hula hoop performance interval – and all this when you are 60??? WHAT MORE DO YOU WANT IN LIFE.






After a huge backlash from their latest album, and being labelled as an ‘over-hyped drug addicts’ how did Kurt chose to respond to his critics?? …by being wheeled out on stage in a wheelchair and then finishing off with smashing up the whole stage.






A rapper headlining Glastonbury?? Wtf?!? Of course Jigga Man proved everyone wrong and brought the f**king house down with his set at Glasto. It just goes to show that those festival organizers really do know what they are doing.



Loren Miles

Name: Loren Miles

Occupation: Hair Stylist at BLEACH

Mission in life: Cliche, but to be happy, keep doing what I love and to see the world

Where is home to you? North London



Perks of the job: Meeting new people, everyone has their own story. Working with the others, we’re all close and it’s always a lot of fun

How would you describe your style? Most of the time I probably look like an art teacher. I work odd hours and tend to meet my friends out afterwards. So you’ll usually see me wearing my Mom Jeans or Dungarees and covered in colour.

Favourite hair trends for summer? Summer to me = festivals and holidays, I can’t wait! Braids, plaits, buns, messy ponytails and beach wave

Favourite go to hair style? For me it;’s the just out of bed look, usually because I’ve just got out of bed. I like my hair messy and it dries kind wavy naturally. I’ll sometimes all in a few faves and use some Bleach Swamp Spritz to make it look more ‘done’
Worst haircut on file? Ahh man. As a moody teenager I cut all my hair off into a short weird crop. I definitely shaved some of it as well, it wasn’t great.
Who were some of your hair influences growing up? Gwen Stefani, any of the cast from the TV show Tribe and Daryl Hannah in Splash
Best piece of hair advice? Really standard, but always use heat protector. People forget about it BECAUSE it doesn’t seem to give you any instant results. You get tons of damage from heat styling over time and if you’re trying to grow your hair long, then it is key!
Junk Food Weakness? CRISPS. Loads of crisps. Especially the rubbish ones.
Rainy Day Movie? Romeo & Juliet if I’m feeling soppy, or anything by Wes Anderson. Love him.
Where would we find you on a typical Friday night? At the salon, we work late! Eating food round Central or East, I eat out way too much!



Haruna Yakota

Name: Haruna Yokota
Occupation: Spoildy Crative Director/DJ/Model
Where is home to you: Los Angeles (born and raised in Tokyo!)


What do you think makes a good DJ? It’s best to know about as many music genres as possible and go to crazy fun parties as often as you can to feel all the good vibes. I wish I could go to all the parties in the world :))

How has your taste in music changed over time? I’m always inspired by the audience and what the crowd react to.


 favourite go-to outfit? Goth make up, wearing all black with my Yves Saint Laurent bag!

junk food weakness? In-n-Out always!

Where would we find you on a typical Friday night? Avalon Hollywood


favourite songs on your playlist right now?

Major Lazor & DJ Snake feat. mo – Lean On

A$AP Rocky feat. skrillex – wild for the night

oliver heldens – gecko

ultimate style icon? Mia moretti & margot


photography: photo by 217 @photoby217 | mua: megu @meguuuuchu


Rachel Mae Tyson

Name: Rachel Mae Tyson
Occupation: Stylist @ ASOS
Where is home to you? Worcestershire
Mission in Life: To be content in life and one day live somewhere where it’s hot everyday…. L.A?


How did you get in to what you are doing? I can’t remember a time when I wasn’t interested in fashion. When I started University I began freelancing and assisting on shoots whenever and wherever I could. From there, it slowly just became my job! My first real styling gig was for Selfridges personal shopping where I was literally thrown in the deep end working with fashion royalty like Sienna Miller and some mega celebs. I loved it!

What do you think makes a good stylist? It sounds like such a generic answer but the main thing is just having an eye for fashion. Putting pieces together that you wouldn’t think would work but do! There is nothing more exciting than seeing a new trend that no one is doing and thinking I’m going to try that!



How has your style changed over time? My style changes every week! I definitely dress more to fit my mood and I feel I express myself with  my clothes now. From living in London and working in Camden, I’m, not scared to wear pretty outrages pieces when I’m in the mood!

Perks of the job? Working with inspiring people everyday! Getting to see the new trends before they hit ASOS site is exciting.


How would you describe your style? At the moment my style is very 70s drive. I’ve always loved the old school Cali style. I love colours and pieces that stand out – you can normally spot me a mile away!

Do you plan every shoot/outfit in advance or just go with the flow?
What are most exciting trends for Summer 15? The summer is all about the 70s vibe for me. Big flares mixed with metallic, suede and sequins! Mega heels and bright colours.

Favourite go-to outfit? My bomber jacket, skinny jeans and a beanie
Ultimate style icon? Chloe Sevigny has been my style icon for life.
Junk food weakness? Chilli cheese fries 🙂
Where would we find you on a typical Friday night? At the pub with my mates drinking cider and black!










Stitch and Bitch…

We have found ourselves getting all industrious recently. And you know what? Craft doesn’t have to be BORING AS HELL.

And let’s face it, we’re all still broke from Christmas, so this is a perfect way to get some awesome new shit in your life. Here are a round up of some of our favourite craftings. Hopefully you feel inspired.































Kayla Hadlington






How did you get in to what you’re doing? I started when I was 16 just for fun and it kinda just turned into a full time job haha!


Best advice someone has ever given you? Probably to not care what people think


Favourite go-to outfit? I have some super stretchy black ripped knee jeans, I think everyone must have a pair by now, I’ve heard a few people describe them as chavvy, but they look fab on, so I care not!! If I just wear it with a cute jumper I’m like yea dis works.

Ultimate style icon? I’m not very good at style icons, up until recently I DIDN’T really have one, but I’ve become a bit obsessed with Rose Mcgowen circa 1998, she’s super interesting.

Favourite trends for Summer 15? I like the 70’s thing everyones going for at the moment, I don’t think it suits me personally though. Everything is brown… I can’t do brown. So maybe a pink/ lilac/ baby blue version would be more me. I recently acquired some lilac spandex flares. 

Where would we find you on a typical Friday night? At home replying to emails and doing various blogging things. I love working and hate going out aha. To me Friday and the weekend is no different from any other day and I kinda like it that way.


Junk food weakness? uHHH idk everything, chinese, pizza or kfc, oh and frappuccinos

Rainy day movie? I don’t really watch movies unless its something to which my boyfriend has said “omg we need to watch this. I think currently I’d be inclined to say Mirai Nikki would be my rainy day series, I literally want to be Yuno. I just found out a few minutes ago that theres going to be a new series of Digimon, with the original cast. I don’t think I have ever been more excited in my entire life oh my god someone hold me.

What’s next for Kayla Hadlington? Probably more of the same but better! Maybe I’ll pop some green in my hair who knows. 





In the run up to V Day we want to celebrate the unsung heroes. The guys/girls that were there from the beginning, before the perfect guy/girl came along.

They wiped away your irrational tears, held your hair back to puke, dug you out of the worst hangovers… and they still love you. Here’s to BEST MATES 🙂