Ragged Jeans & Better Cotton Initiative


We're proud to partner with The Better Cotton Initiative (BCI) to improve cotton farming globally.

The Better Cotton Initiative exists for two vital reasons; to make cotton production better for the planet, and better for the people who produce it.

We aim to source all our denim as more sustainable cotton by 2025. To break this down, ‘more sustainable cotton’ includes cotton sourced as Better Cotton, recycled, Fairtrade and organic cotton.

By choosing cotton products from The Ragged Priest, you’re supporting responsible cotton production through the BCI, and that’s a great thing. Check out the benefits of BCI below.